Count impressions beyond the TV
screen and give them the final push
Two patent-pending APIs to maximize TV audience measurement and monetization
Wondering what, where, when, and for how long people are watching? Extended Reach can answer it by counting the number of OTT app users exposed to every CTV in real time, cost-effectively, and while ensuring privacy.
of users browse their mobile device while watching TV
88%
Tired of inserting QR codes on TV campaigns just to get 0.011% scan rates? Extended Ads can enable OTTs to automate the appearance of a small but mighty button that allows nearby users to request the URL of any ad as a push notification from their OTT app.
use their mobile device to learn more about ads they’ve seen on TV
65%
Vuer leverages the multitasking nature of users, allowing them to learn more about the brands they find relevant – effortlessly, instantly, and privately.
Most importantly, it keeps them within the OTT’s ecosystem to reveal more precise ad metrics, worthy of higher CPMs and bigger ad spends.
New insights with no disruption
Users won’t need to download any new apps on their devices, nor will advertisers need to create special campaigns.
Our patent-pending solutions live in the OTT’s mobile and CTV apps, and will work together to identify nearby devices and streamline access to the clickthrough URL of any ad, all without ever disrupting the user’s streaming experience.