Count every impression and give it the final push

Vuer is launching two patent-pending solutions for OTTs and ad servers to measure the number of people exposed to every Connected TV in real time and provide them with instant access to URLs on their mobile device.

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Measurement beyond the screen

While counting the number of CTVs streaming content, revealing the number of people actively watching them can provide incremental value for OTT advertisers.

A native conversion method to replace QR codes

While advertisers continue to rely on QR codes to assess ROAS on CTV, our small-but-mighty button will provide an effortless way to opt into the ads that users find relevant – all without disrupting their experience.

82%

59%

88%

65%

Our first patent-pending solution will detect and count the number of people exposed to CTV content and ads in real time.

  • Measures Bluetooth and Wifi signal strength to calculate the distance between mobile devices and CTVs

  • Differentiates mobile devices from tablets, laptops, headphones, and others

  • Reports every time a device enters or exits the viewing radius

  • Matches the device proximity data to the CTV’s playback log to reveal the true reach of every content item and ad unit

Eye-opening, profit-boosting analytics for OTTs everywhere

Vuer’s white-label dashboard will enable OTTs to raise the value of their ad inventories, reporting the most accurate number of impressions to advertisers while assessing the performance of their content catalog with unprecedented detail.

OTTs can also have the choice to forward XR’s proximity data to their ad server in real time and enhance ad targeting capabilities.

All user data will be statistical and anonymized to comply with GDPR and CCPA regulations.

Our second API will streamline CTV ad conversion to better measure return on ad spend, and in the process, remove the need to insert QR codes on TV.

Extended Ads accesses the OTT’s ad serving metadata to generate opt-in buttons that send ad URLs to nearby devices.

  • Uses XR’s proximity data to list eligible devices for users to choose from

  • Overlays buttons using an interactive protocol compatible with any CTV

  • Attributes the ad click to the OTT to boost the value of the ad unit

  • Replaces disruptive QR codes with a subtle element and an effortless experience

Are you an OTT exec, investor, tech partner?

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